The anti-trailer


So here’s the thing: I think the notion of book trailers is a little silly.

I mean, you read books, you don’t watch them, right? But there’s this notion out there that a book should have a book trailer, that readers somehow expect it. So you you get two flavors – some ultra-expensive number with real actors and CGI and all the fancy-pantsery and jiggery-pokery, or you get folks cobbling together something on their home PC, trying to compete with trailers made with a 10k production budget.

And the thing is? Most of the time, you don’t learn anything about the book you didn’t already know from reading the jacket copy either way. But it’s all Very Serious Businessβ„’


So we made a trailer for STORMDANCER. We had some fun. We hope you do too. You can find it on YouTube here.

And now, for the sweet, sweet bribery…

Here’s the thing – I had a bunch of bookmarks printed up. I’ve got hundreds of the things, and I’m fucked if I know what to do with them all. SO, I figure I’ll give away a bunch of them to folks willing to pimp this trailer thing. I hope to give away a hundred of them, signed. So if a hundred people pimp the trailer, you all get signed bookmarks. Oo-rah. If more than a hundred people pimp it, I’ll figure out some equitable way to divide the spoils. Or maybe I’ll just give away more than a hundred. Seriously. I have no idea what to do with these things.

If you pimp it on Twitter, make sure you hit up my handle and include the #stormdancer hashtag so I know you did it. Something like:

The #stormdancer book trailer from @misterkristoff is possibly the greatest thing I’ve ever seen in my life:

(you may want to be less hyperbolic, but maybe hyperbole is your thing)

If you link it on FB, make sure you tag my author page so I know you did it.

This giveaway is international. We’ll run it until the US launch of STORMDANCER, which is September 18 (holyyy shiiiiiiit)

Righto, that’s it. As you were.


About Misterkristoff

New York Times and Internationally Bestselling SciFi/Fantasy author, and master of drunken karaoke-fu. View all posts by Misterkristoff

65 responses to “The anti-trailer

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